How To Scale Enterprise Influencer Marketing
Scaling influencer marketing is not merely a case of spending more money on influencers. If you are ten times the size of a competitor, it doesn’t mean you should allocate an influencer marketing budget ten times what they do. Nor does it mean that you only deal with popular macro- and mega-influencers, rather than the micro-influencers who are the mainstay of influencer marketing, just because you can afford their fees....